The Catalyst
After successfully completing a year and a half of college, the trajectory broke. In 2023, Shivam Mishra walked away from a traditional academic path after 1.5 years of college. The transition was a chaotic shock. A sudden, disorienting spiral ended with a label no one ever wants to carry: The Dropout. It was a lifetime shock that fractured things from the inside out, marked by isolation and a complete loss of control. In the months that followed, society turned its back, and the voices of doubt grew louder as people began to lose faith. But when you lose everything, you lose your fear. Yet, hitting rock bottom provided the ultimate creative freedom: the power to take absolute risks because there was nothing left to lose.
The Discovery
While the world assumed there was only silence, something aggressive was cooking in the dark. During a prolonged period of isolation and market observation, he realized that modern streetwear has lost its soul to mindless, repetitive mass production, rather than true concept execution. The rebellion began there. Society had written him off, but he was quietly engineering a response.
The Philosophy
We do not mass-produce. We build frameworks. Odd & Rare was founded by Shivam Mishra to introduce a brand-new conceptual philosophy to the fashion landscape. Every capsule we release features a unique, hard-coded USP. This isn't just clothing. This is a new blueprint.